Most recently, I worked at Ubisoft as a Brand Manager Assistant, supporting two live games: Skull and Bones (Year 2 Season 1 and 2) and Riders Republic (Seasons 14 and 15). I coordinated the global marketing campaigns for both brands.
Working on Skull and Bones with Ubisoft Singapore Studio, I coordinated assets creations for the Year 2 Season 1 and 2 (providing creative briefs and feedback) on major assets such as global trailers, CRM campaigns, social media posts and website article.
The major marketing beat I helped on was the Year 2 Showcase (see here), where all Season 2 features were revealed to the public.
Simultaneously, I worked closely with Ubisoft Annecy Studio, on Riders Republic Seasons 14 and 15, delivering trailers and statics. Season 14 featured a major activation with the “Riders Republic Festival” livestreaming, gathering influencers and core community around the new “Pockett Car” (see here).
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