Case Studies

Welcome to my Case Studies and Research hub.

Here you can find a few case studies, showcasing my approach to brand marketing in the video game industry. You can also find here my master thesis, on the conditions of success for live service games.

Case Studies

Have a look at three case studies for upcoming and rising brands in the video game industry. I created a few decks on how I would approach the launch of these new games, using the experience I acquired working at Bandai Namco, Nintendo and Ubisoft.

Master Thesis

Subject: Conditions of success for a live service game: marketing and production issues

As live-service games became a trend inside the video game industry, but also faced rejections from the public, this master thesis explores the conditions of success of a live-service video game, confronting Publishing, Production and Players.